Brand, Place & Experiences Consultant. Creative Director. Storyteller. Everyday Athlete.

Transformation begins with curiosity about who we are, who we are becoming and what might be possible.

For more than eighteen years, Mages Ruiz Diaz has explored those questions through creativity, storytelling, business, movement and lived experience.

Born in Argentina and based in Melbourne, her perspective has been shaped by a life lived across cultures and a practice that moves fluidly between disciplines often treated as separate worlds: strategy and intuition, creativity and execution, commerce and culture, body and mind.

Rather than choosing one path, she has built a practice connecting them.

As Founder and Creative Director of Acts of Imagination, Mages consults across brand, place and experience, helping organisations define ambitious ideas and bring them to life through strategy, storytelling and creative direction. Through AOI, she has led work for organisations including Google, Ford, Cadbury, Mondelez, Marriott, ABB, TEDxMelbourne, Campari, Visit Victoria, Financial Counselling Australia and AGL, with work spanning Australia and international markets.

Her practice extends beyond commercial work.

She is the creator of MU-HER, an ongoing portrait project exploring women in moments of presence, power and becoming, and the writer of TRANSFORMA, where she explores transformation through creativity, identity, movement, performance and the human experience.

As an everyday athlete, movement is another part of that exploration; a practice in discipline, possibility and becoming, experienced through the body rather than simply understood through the mind.

Artist, writer, storyteller and lifelong student of human potential, Mages is driven by a simple belief:

Transformation isn’t something we think about. It’s something we live.